Last updated: October 2026 ยท Effective: September 2026
PriceTank is operated by Colada Group Ltd of BDC, Stafford Park 4, Telford, United Kingdom, registered in England and Wales, company number 11207868. We are the data controller for personal data collected through this website, and we are registered with the Information Commission's Office, registration number ZC267620.
If you have any questions about this policy or how we handle your data, contact us at: privacy@pricetank.co.uk
| Data | When collected | Purpose | Lawful basis |
|---|---|---|---|
| Email address, postcode | When you sign up for a price alert | To send you price alert emails you have requested | Contract (performing the alert service you requested) |
| Target price, alert preferences | When you set a price alert | To determine when to trigger your alert | Contract |
| Name, email, phone, company, postcode | When you submit a commercial fuel enquiry | To connect you with relevant commercial fuel suppliers | Contract / Legitimate interests |
| Tank capacity, tank level, daily usage, house size | When you use the buy now or wait tool | To work out the answer shown to you. These figures are used only to produce the response and are not stored by the tool | Legitimate interests (providing the tool you asked to use) |
| IP address, browser type, pages visited | Automatically when you visit the site | Security, fraud prevention, aggregate analytics | Legitimate interests |
| Cookie consent preferences | When you interact with the cookie banner | To record and honour your consent choices | Legal obligation (PECR) |
We do not collect sensitive personal data (special category data under UK GDPR Article 9) and do not ask for financial information such as bank account or payment card details.
When you register for a price alert, we store your email address, postcode, and alert preferences. We use this solely to send you the alerts you have requested. We do not sell this data to suppliers or third parties.
Each alert email contains an unsubscribe link. Clicking it immediately removes your preferences and email from our alert system. We will delete your data within 30 days of unsubscribing unless you re-register.
We may use your email to send you a weekly heating oil price digest if you have selected that alert type. We will not send you marketing emails unless you have separately consented to receive them.
When you submit a commercial fuel enquiry, the information you provide is shared with fuel suppliers relevant to your postcode and fuel type. By submitting the form you consent to this sharing. We will tell you clearly which suppliers your data may be shared with before you submit.
We retain commercial enquiry data for 12 months for our records and for the purpose of improving our supplier matching. We do not sell commercial enquiry data to data brokers or marketing lists.
The tool asks for your tank capacity, tank level, daily usage and, optionally, house size. It does not ask for your postcode. Those figures are sent to our server to work out the answer and are not written to any recommendation or analytics record. They are not sent to any third party, including the artificial intelligence model described in section 10. Our web server keeps ordinary technical logs of every request (IP address, time, page requested, browser), as described in the table above, and those logs are the only trace of a request to the tool.
Before September 2026 an earlier version of the tool asked for a postcode and stored the postcode and tank figures entered, together with the answer given, in a recommendation cache and an analytics table. That version has been retired and no new records are created. The records it created are being deleted; see section 7.
We use the following categories of cookies:
| Category | Examples | Consent required? |
|---|---|---|
| Strictly necessary | Session cookies, cookie consent record | No: essential for the site to function |
| Analytics | Aggregate page view data (anonymised) | Yes: via cookie banner |
| Marketing / tracking | None currently used | N/A |
Our cookie banner offers "Accept all" and "Reject all" together, so rejecting non-essential cookies is as straightforward as accepting them, in line with the Privacy and Electronic Communications Regulations and the Information Commission's Office guidance on consent. You can change your preferences at any time via the cookie settings link in the footer. We do not set non-essential cookies before you have made a choice.
Your data is stored on servers located in the United Kingdom / European Economic Area. We use industry-standard security measures including HTTPS encryption for all data in transit, password-protected access to data files, and access controls limiting who within our team can view personal data.
Price alert data (email, postcode, preferences) and commercial enquiry data are stored in a database on our server with access restricted to the site operator. Commercial enquiry data is transmitted to relevant suppliers via email.
We do not transfer personal data outside the UK/EEA without appropriate safeguards in place.
| Data type | Retention period |
|---|---|
| Price alert registrations (active) | Until you unsubscribe or 2 years of inactivity |
| Price alert registrations (unsubscribed) | 30 days after unsubscription, then deleted |
| Commercial enquiry data | 12 months from submission |
| Server access logs (IP addresses) | Up to 90 days, then deleted |
| Buy now or wait tool inputs (current tool) | Not stored |
| Records from the earlier buy now or wait tool (before September 2026) | No new records since September 2026. Existing records deleted within 30 days of this policy's date |
| Cookie consent records | 12 months |
You have the following rights regarding your personal data:
To exercise any of these rights, email us at privacy@pricetank.co.uk. We will respond within 30 days. There is no charge for exercising your rights.
If you are unhappy with how we have handled your data, please tell us at privacy@pricetank.co.uk and we will look into it. You also have the right to complain to the Information Commission's Office, the UK's data protection regulator, at ico.org.uk or on 0303 123 1113.
We do not sell your personal data to third parties. We may share data with:
We do not use advertising networks, data brokers, or third-party marketing platforms that receive personal data from this site.
We may update this policy from time to time. We will post the updated policy on this page with a revised "last updated" date. For material changes affecting price alert subscribers, we will notify you by email.